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Reggae, soul and rock 'n' roll

Freeflow returns to Squamish for last SERF lead-up concert

If you're the kind of person who can't stay off the dance floor if the music is smoking and the beat drives through your spine like a freight train, mark your calendars for June 3.

The final instalment of Squamish Equinox Rock Festival's (SERF) six-part concert series will see Freeflow return to Squamish, bringing its unique reggae, soul and rock 'n' roll style with them.

"Musicians and fans alike have contributed to SERF's first five wildly successful, sold-out concert events and we look forward to delivering our final chapter," said SERF president Paul Hudson.

"Chapter 6 of this music series will be your final chance to warm up those dancing shoes before we deliver you our 16-hour extravaganza at Nexen Beach at the end of June."

Freeflow is an energetic band that draws people out of their seats with a compelling combination of songs with great hooks and vocal harmonies. The band's sound has often been compared to bands like Sublime and the Red Hot Chili Peppers, yet the group has nurtured a sound distinctively its own.

"We have five members in the band with very different musical tastes but lots of common ground," said lead singer Jason Evans.

"What we try to do is combine the music that feels best to us. We can't help but fuse elements."

Freeflow drummer Ryan Davis said the group is "more focused and excited than ever" as it hits the decade mark as a band.

The founding members came together in 2001 and recently welcomed new addition guitarist Jay Leonard Juatco, a charismatic performer and Berklee College of Music graduate.

Davis said the band's music has evolved dramatically since its inception and is pushing its sound and live performance to exciting new levels.

"When we started we were more of a 'jam band' and with everybody in the band having such diverse backgrounds and none of us being stuck to one particular genre, all the songs ran the gamut from straight-up bossa nova to heavy hip-hop," he said.

"It seemed we never played a song the same way twice but as time went along, we evolved as players and went through some phases but now we're back to the basics - just a simple four-piece that plays high-energy reggae rock."

He said there's "one thing that has always been consistent with Freeflow getting people out of their seats."

Davis said Freeflow is excited to be playing in Squamish and hopes the crowd will be ready for an awesome night.

"We can't wait. Freeflow has had some great times in Squamish, whether it be playing News Year's at the Howe Sound Brew Pub or outdoors on Canada Day," he said.

"This will be a first for us at the Rock Bar and Grill in Chances Casino, though. We've heard good things about the SERF crew and their parties and we can't wait to rock it with them on June 3."

Opening the stage will be Squamish hip-hop artist and producer Yukon Yuk MC, who will deliver his socially conscious lyrics.

The concert will be held at the Rock Bar and Grill and the theme is summer, in hopes of drawing out the sun. SERF organizers will be giving out prizes to the best beach outfit and there will also be several other prizes up for grabs from Sitka, Tantalus Bike Shop and SERF itself.

Tickets are $15 in advance at Trinity Romance and www.squamishmusicfestival.com.

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