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Book Review: From incels to trad wives, culture critic probes 21st century backlash against feminism

Sophie Gilbert, a London-based staff writer for the Atlantic magazine, has taken a survey of the Anglo-American pop culture landscape, and her findings aren鈥檛 pretty.
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This cover image released by Penguin Press shows "Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves" by Sophie Gilbert (Penguin Press via AP)

Sophie Gilbert, a London-based staff writer for the Atlantic magazine, has taken a survey of the Anglo-American pop culture landscape, and her findings aren鈥檛 pretty. In a new book, 鈥淕irl on Girl: How Pop Culture Turned a Generation of Women Against Themselves鈥 she concludes that after decades of social and political progress for women, the patriarchy has come roaring back in the 21st century with the new-old belief that women鈥檚 proper place is in the kitchen and bedroom, not the boardroom or the military.

As a millennial herself, Gilbert wanted to explore, from the perspective of a critic, how and why seemingly every genre of entertainment in the 2000s, from movies and music to TV and fashion, was sending girls the message that it was OK to look and act like a pinup girl again.

鈥淲hy were we so easily persuaded of our own inadequacy? Who was setting the agenda? Why, for decades and even now, has virtually every cultural product been so insistently oriented around male desire and male pleasure?鈥 she writes.

The reasons are manifold, and the results indisputably clear. In music, the 鈥渇erocious activist energy of riot grrrls鈥 gave way to the 鈥 over the course of the 1990s. Meanwhile, the emergence of hardcore rap celebrated misogyny and sexual violence against women. In literature and later in film, pioneered an enduring new female archetype: the trainwreck.鈥 In fashion, powerful supermodels who knew what they were worth and demanded to be paid for it 鈥渨ere phased out in favor of frail, passive teenagers.鈥

But in Gilbert鈥檚 view, nothing was as influential as the proliferation of porn, which has trained both men and women to see the latter as objects, 鈥渁s things to silence, restrain, fetishize, or brutalize.鈥 She nods to it in the meaning of her double-barreled title. 鈥淕irl on girl鈥 is both a genre of porn and an acknowledgement of the way women have been turned against themselves and each other by the forces of postfeminism.

Chapter by chapter, Gilbert methodically shows how the backlash against second- and third-wave and riot grrrl feminism fueled the rise of incel culture, trad wives, the stay-at-home girlfriends on TikTok, and much more. There is a lot to unpack here, but it is well worth the effort. Especially if you, like Gilbert, are still coming to grips with the reversal of and the reelection of Donald Trump last year, demonstrating the evident appeal of his message to both men and a sizable minority of women.

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AP book reviews:

Ann Levin, The Associated Press

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