More music, more listeners, no problems.
The hit 4.8 trillion streams in 2024, a new single-year record, Luminate鈥檚 found. That鈥檚 up 14% from 2023, which held .
If you streamed a lot more music in 2024 鈥� and in particular, a lot of women pop performers 鈥� you are not alone.
In the U.S., on-demand audio streams grew at a rate of 6.4%, totaling 1.4 trillion.
Contemporary music is fueling the growth. The overwhelming majority of U.S. plays 鈥� 79.5% 鈥� were from songs released in 2010 or later. Songs released between 2020 and 2024 accounted for nearly half of all streams.
And , 2024's most-streamed songwriter worldwide, is only partially responsible.
Pop rules
Midway through 2024, that Latin music had become the fastest growing streaming genre in the United States 鈥� up 15.1% from summer 2023 鈥� followed by pop, rock and country.
A lot can change in half a year, because now pop leads, followed by rock and Latin.
鈥淲e saw some interesting trends within the U.S.,鈥� said Jaime Marconette, Luminate鈥檚 vice president of music insights and industry relations.
"Latin was the fastest-growing U.S. streaming genre in the first half of the year based on growth of genre streaming share. However, due to a shift of streaming activity in the second half of the year, pop took the No. 1 spot ... Female solo artists led this surge in pop consumption, as streams of their music were responsible for nearly two-thirds of all audio streams amongst the top 100 pop artists in the U.S.鈥�
The shift is led by six women who dominated pop鈥檚 streams in the U.S.:
1. Taylor Swift with 12.8 billion streams
2. Billie Eilish with 4.46 billion
3. Sabrina Carpenter with 3.71 billion
4. Ariana Grande with 3.12 billion
5. Olivia Rodrigo with 2.76 billion
6. Chappell Roan with 2.49 billion
That鈥檚 at least partially reflected in the top 10 global streaming songs as well:
1. Benson Boone鈥檚 鈥淏eautiful Things鈥�
2. Sabrina Carpenter鈥檚 鈥淓spresso"
3. Billie Eilish鈥檚 鈥淏irds of a Father"
4. Teddy Swims鈥� 鈥淟ose Control鈥�
5. Lady Gaga and Bruno Mars,鈥� 鈥淒ie with a Smile"
6. FloyyMenor, 鈥淕ata Only鈥�
7. Shaboozey, 鈥淎 Bar Song (Tipsy)鈥�
8. Hozier, 鈥淭oo Sweet鈥�
9. Taylor Swift, 鈥淐ruel Summer鈥�
10. Sabrina Carpenter, 鈥淧lease Please Please鈥�
Regional Mexican music continues to grow
Even if pop has replaced Latin music as the fastest growing streaming genre in the U.S., the music is not slowing down in popularity. In 2024, regional Mexican music overtook Latin pop as the largest Latin subgenre in the U.S.
鈥淟atin still grew by both volume and its share of total U.S. audio streaming during the course of 2024,鈥� Marconette said. 鈥淲hen looking at Latin subgenre activity, Regional Mexican dominated in terms of growth.鈥�
鈥� a catchall term that encompasses mariachi, banda, corridos, norte帽o, sierre帽o and other genres 鈥� has become a global phenomenon over the last few years, topping music charts and reaching new audiences as it crosses borders.
The genre reached 28.57 billion streams in 2024, followed by Latin pop with 24.09 billion.
Rap and R&B are forever
Pop rules, but just like 2023, when it comes to overall music streaming in the U.S., R&B and hip-hop still lead, accounting for more than one in every four streams stateside.
In 2024: Rap and R&B accounted for 341.63 billion on-demand audio streams, followed by rock with 234.22 billion, pop with 165.49 billion, country with 117.58 billion and Latin with 113.02 billion.
Maria Sherman, The Associated Press
