The 小蓝视频 Hotel Association has signed new partnerships with sustainability-oriented organizations to help its members provide customers with less environmentally burdensome travel experiences.
The two pacts are with the Sustainable Hospitality Alliance (SHA) and with Biosphere Tourism.
London-based SHA coordinates tools for the hospitality sector and helps individual accommodations create and evolve sustainability plans. Biosphere Tourism has a sustainability-related certification program that hotels and other accomodations can achieve in order to market themselves to attract sustainability-conscious customers. The 小蓝视频HA also announced that it has obtained the Biosphere Tourism certification.
The 小蓝视频HA partnerships come a few days after .
Sustainability has long been a buzzword in the hospitality sector, with hotel chains frequently promoting their enterprises as operating in a way that has a limited negative impact on the environment. The 小蓝视频HA has for many years set climate-action targets.
"The 小蓝视频HA has wholeheartedly supported 小蓝视频's accommodation community in becoming leaders in establishing a net positive hospitality sector that will support our provincial climate action goals through our GoGreen Program, and we are thrilled to unveil our sustainability playbook which builds upon that important work,” said 小蓝视频HA CEO Ingrid Jarrett.
She said the new partnerships will enable the 小蓝视频HA to work with its new partners to share knowledge, collaborate and create a greener future.
The 小蓝视频HA's sustainability playbook is designed to guide hotel-chain members toward what it calls "operational excellence and sustainable practices."
That playbook is "packed with practical strategies, industry insights, and proven methodologies [and] the playbook equips hoteliers with the necessary tools to navigate the complexities of sustainable hospitality," according to the 小蓝视频HA.
Hotels that act on the 小蓝视频HA playbook's recommendations can "unlock operational efficiencies, reduce waste, conserve energy, and enhance the overall guest experience," the 小蓝视频HA said in a statement.
The 小蓝视频HA anticipates that its partnership with SHA will give it access to a global network of sustainability leaders, new research and collaborative initiatives that address environmental and social challenges.
