Danelle Rees started a jewelry business to stay home with the kids – and loves to create for customers
After her second child, Baylan, was born, Danelle Rees struggled with the cost of sending both kids to daycare.
She had been a mortgage advisor in the city for six years and loved her job but felt like something needed to change. One day her husband said, “Why don’t you do something you love and make it work so that you can stay home with the kids?”
“Having done mortgages for so long, you kind of forget about the creative side of your brain. I was just so used to pushing numbers and sitting at a desk,” she says. But the opportunity to make jewelry fell into her lap, she explains, when a friend passed on information about suppliers. “She said, ‘Why don’t you try it?’ So I did, and all of a sudden it felt so amazing! I just loved it.”
She started at the Squamish Farmers’ Market just a few weekends, but it soon turned into a whole season. On reflection, she says, “It’s been hard work… but I just love the local feel. It’s also a great way to meet my customers and to meet other people.”
Occasionally, though, she still questions her decision. “It was scary to quit a full-time, secure, amazing job to do something you’re unsure about – not knowing if it will work or not. There was actually a moment not long ago when I thought, ‘Did I make the right decision?’ You have good days and bad days but you have to look at the big picture. This is what’s good for my family right now, and this is what makes me happy.”
Balancing everything, though, is always a challenge, she says. “You struggle between being a mom, being a wife, and being a business owner… If you spend all day with your kids then you’re up a couple of extra hours extra doing jewelry at night,” she says.
But spending time with her two children is her first priority. “I’ll be up till 1 a.m. or 2 a.m. making bracelets because I feel I need to spend the time with them first” – even if it leaves her feeling a little grumpy the next morning, she admits. “It’s a struggle but it’s totally worth it because, for me, it means I get to stay home with my kids as well as do something I love.”
Rees also loves to see her customers’ reactions. “It sounds so cheesy, but to see people buy things they love and to see how it makes their day just makes me so happy. I remember one of the first ladies who bought a bracelet. She said, ‘You just made my day, I feel so beautiful. I feel so great!’ It just made me feel so good,” she laughs.
Rees describes her bracelets and necklaces as simple but classic, with a modern twist, and primarily uses leather and sterling silver. Though she’s recently started working with cork which, she says, is lightweight and great for the summer. She’s also going to be introducing some colourful leather pieces for spring, using turquoise, corals, pinks and lilacs.
You can find Rees’s jewelry stand, Halabay, at the final Winter Farmers’ Market on April 18 at Squamish Elementary School from 11 a.m. to 3 p.m.