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Whistler Blackcomb taps Canadian workers ahead of Nov. 26 opening

New reservation system meant to add flexibility in uncertain times
FILE PHOTO BY MEGAN LALONDE
With COVID-19 restrictions in place, Opening Day on Nov. 26 will take on a different feel than in years past. Pictured is Opening Day 2019.

Despite international borders remaining closed, Whistler Blackcomb (WB) said it is on track to meet its staffing needs for the winter ahead 鈥 though that will likely include fewer on-mountain employees than in previous years.

鈥淚t won鈥檛 be the full complement that people are used to, but it will be certainly close to,鈥 said Marc Riddell, Vail Resorts鈥 West Coast director of communications.

鈥淲e鈥檙e in a bit of a different environment, of course, and certainly you might hear a Canadian accent more so than an Australian accent this season, but 鈥β we鈥檙e actually ahead of the game on this one.鈥

It鈥檚 a small win in an otherwise difficult year for the mountain operator, as recruiting more Canadians has long been a goal for local employers, WB included.

鈥淸Employees] getting a pass that is not tied to the reservation system has been kind of a driver, and maybe it鈥檚 the environment itself, and what people are going through, but we鈥檝e found people have been open and have been applying for open jobs,鈥 Riddell said, adding that people have been approaching WB 鈥渇rom all across Canada.鈥

With Opening Day set for Nov. 26, WB鈥檚 new online booking system has rolled out relatively smoothly, for the most part, despite high volumes when the booking period began (an unscientific poll on Pique鈥檚 Facebook page revealed no glaring user issues, with reader experiences ranging from 鈥渆asy peasy鈥 and 鈥渁mazing鈥 to flawless鈥).

Skiers and boarders will also have to book time in WB鈥檚 food and beverage establishments this winter, Riddell said.

A reservation system will open each day at 7 a.m. allowing users to book their preferred spot.

鈥淚t鈥檚 not going to be as spontaneous 鈥 you鈥檙e not going to be able to just roll into the Roundhouse and go get a sandwich,鈥 Riddell said.

鈥淪o people are going to have to be a little bit more deliberate when they arrive, and plan it out.鈥

Along with the on-mountain establishments, the system will apply to the GLC, Merlin鈥檚 and Dusty鈥檚, which will be 鈥渙pen in some capacity,鈥 though details have yet to be fleshed out.

As far as COVID goes, and the prospects for the winter ahead, all WB can do is lean on its safety protocols, Riddell said.

鈥淲e have some very robust safety protocols that are being implemented and put in place, face masks being a key component of that,鈥 he said, adding that the reservation system allows WB to adjust to the situation around it.

As the number of COVID cases rises or retracts, the mountain operator can now add or remove capacity accordingly, Riddell said.

鈥淪o we鈥檙e able to open more stuff up if the environment allows us, but we鈥檙e also able to scale back,鈥 he said.

鈥淚t鈥檚 going to be a completely different experience 鈥 for us, it鈥檚 all about trying to have an understanding of what the demand is going to be, and to be able to manage it safely to keep our safety protocols in place to allow us to remain open.鈥

While the snow guns are working overtime and Mother Nature is beginning to cooperate, it鈥檚 too early to say what terrain will be available on Opening Day, Riddell added鈥攐r if the big day will come early.

鈥淚鈥檒l never say never 鈥 we have a history in the past of opening early, but we also are mindful that we鈥檙e operating in a different environment, and that we have to be thoughtful in our approach,鈥 he said.

鈥淪o for now what I can tell you is we鈥檙e going to open on Nov. 26.鈥

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