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AUSTIN, Texas 鈥� Texas snatched Chris Beard away from Big 12 rival Texas Tech to revive a men's basketball program starved for post-season success.

By bolting to Austin, its seems Beard left some rough feelings out on the high plains of the Lone Star State.

鈥淚t鈥檚 been a whirlwind of a day,鈥� Beard said Thursday in a statement released by Texas. 鈥淚t鈥檚 a difficult and emotional day in a lot of ways as I leave Texas Tech, a place where I鈥檓 very appreciative of not only my five years as a head coach but also my 10 years as an assistant. I owe so much to Texas Tech University."

Texas didn't announce the hire until after Texas Tech athletic director Kirby Hocutt discussed it in a mid-afternoon conference that dripped with frustration after news of the move began to leak.

Hocutt said Tech officials had engaged Beard about a longterm contract, but never had an opportunity to counter the Texas offer. The Tech AD said Beard told him he was ready for a new challenge.

鈥淔rustration? Absolutely. Disappointment? Absolutely,鈥� Hocutt said. 鈥淵ou know, you work along(side) somebody for five years and you invest into this program and you grow this program. And, of course his leadership had a great deal to do with that. But, you know, at the same time there are other components that have led to the success of Texas Tech basketball.鈥�

Hocutt said Beard told him 鈥渉e was ready for another challenge. I don鈥檛 fully understand it. It obviously wasn鈥檛 for better fan support or better facilities. He told me it was not for financial reasons.鈥� He added that Texas Tech was prepared to give Beard a 鈥渓ifetime rolling contract.鈥�

鈥淎nd you have somebody that then walks away to go to an in-conference school, an in-state school," he said. "Absolutely, that frustrates you. Heck yeah it does.鈥�

Texas did not immediately release terms of Beard's deal with the Longhorns, but it was clear the school has coveted athe coach who led the Red Raiders to an NCAA Tournament runner-up finish two years ago.

鈥淲e鈥檝e all seen what he鈥檚 done in building Texas Tech into a national force, recognize his wealth of knowledge and experience, and his track record at every place he鈥檚 been is extraordinary,鈥� Texas athletic director Chris Del Conte said.

At Texas, Beard will replace Shaka Smart, who left after six seasons for Marquette after failing to lead the Longhorns past the first round of the tournament in three appearances.

Beard, 48, will be expected to produce consistent post-season success the Longhorns never achieved under Smart, who had led VCU to the Final Four in 2011 and was one of the hot names in coaching when Texas hired him.

Beard was 112-55 in five seasons with the Red Raiders. He was named The Associated Press coach of the year in 2019 as he guided Texas Tech to a 31-7 finish and lost to Virginia in the national championship game. The Red Raiders made it to the second round of this season's tournament.

The Longhorns last made the Final Four in 2003 but made tournament appearances 16 times under Rick Barnes from 1999 to 2015 and reached the regional finals in 2006 and 2008. Texas hasn't made it out of the first weekend of the tournament since then.

Texas entered this season's tournament as a No. 3 seed with a veteran team, but lost in the first round to No. 14 Abilene Christian, which had been playing Division I basketball for less than a decade.

Beard's coached one season at Arkansas-Little Rock, leading the program to a 30-5 finish and to the second round of the tournament in 2016.

He then accepted the head coaching job at UNLV, before leaving less a month later for Texas Tech, citing a desire to return to the program where he'd spent several years as an assistant under Bob Knight.

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AP Sports Writer Stephen Hawkins contributed to this report.

Jim Vertuno, The Associated Press