The NFL is making a more aggressive push into podcasting.
The league announced Monday it will partner with iHeartMedia in launching a podcast network. iHeart will distribute podcasts currently produced by the league's media division. The two parties will also team up to produce and distribute podcasts currently in the works.
鈥淭his really gets us into the podcasts space, where we can supercharge the visibility of our current podcasts and increase the distribution as well as use content from our library to create new podcasts,鈥� said Brent Lawton, the NFL's
The NFL currently produces seven podcasts featuring writers from the league's
iHeartMedia is the top podcast producer, according to Podtrac. Some of their podcasts include 鈥淭he Ron Burgundy Podcast鈥� and 鈥淐helsea Handler: Life will be the Death of Me.鈥�
The deal also allows teams to do their own podcasts that can be distributed via iHeart.
Lawton said future podcasts will include content from the NFL Films library and that this deal allows them to appeal to a different segment of fans. The new podcasts should debut by the start of the upcoming season.
鈥淥ur partnership with the NFL is an incredible moment for iHeart and the podcast industry,鈥� said Conal Byrne, CEO of iHeartMedia Digital Audio Group. 鈥淭hese are legendary stories, and we can鈥檛 wait to roll out a slate of incredible new podcasts to capture it all.鈥�
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Joe Reedy, The Associated Press
